I have heard this come up on a buy diablo 3 gold couple of occasions so let me hop in and clarify for you guys. Selling and buying UnID items is certainly something some people enjoy doing, even given the potential for scamming. The reason we don’t really want to reinforce this is because we are really trying to refocus the game away from the auction house in general so we don’t want to add even more reasons for people to rely on it.
What we would be more likely to consider doing is concepts like Gheed from D2 where you have the ability to spend gold in game to “pull the lever” for good items while giving you some control over what the item you get will be.
Maybe some day it will be adopted by Diablo 3 official. What we should do now is buy d3 gold to strength our equipments and take more exercise to achieve skillful operation.